Hours : Tuesday 10-5, Wednesday 10-5, Thursday 10-5, Friday 10-6, Saturday 10-3 - Also available by appointment!

Our mission

Provide a launch pad to ignite imagination and a sense of wonder in all children so they can discover themselves, their passions, and their purpose.

There was a time not so long ago when childhood offered the space and freedom for children to explore their world. To be curious. To be creative. To be bold. To be bored. To just . . . be. Today, our overscheduled and overstimulated children are using their imaginations less than ever. It’s a crisis in the making. And it’s why we’re committed to making products that inspire open-ended thinking and encourage kids to see new possibilities. It’s part of our bigger vision to Take Back Childhood. Because by giving children a true childhood, we give them a path to realizing their full potential!

What we create

We make toys and other products that offer Countless Ways To Play. We believe the best playthings are often simple concepts that inspire children to come up with their own twists. With everything we create, we hope to encourage:

  • Free Play
  • Creativity
  • Imagination
  • Learning
  • Discovery

Starting a movement

It has become increasingly clear over the years that it’s not enough to simply make engaging toys. We feel it is our obligation to change the world’s way of thinking about childhood and play. Free time, those precious moments when kids have the freedom to create something from nothing and to follow their curiosity, is in short supply in today’s world. Real learning and growth happen when kids are given the unstructured time and space to explore the outer reaches of their imaginations. To turn the tide, we’re starting a movement to fight for free time and all the countless ways to enjoy it! It’s time to Take Back Childhood.

Melissa & Doug

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Melissa & Doug Water WOW! On The Go Travel Activity

Melissa & Doug Water WOW! On The Go Travel Activity

$ 4.99

No-mess painting for kids! This exciting paint-with-water coloring book includes four reusable pages and a refillable water pen. Simply use the pen to color in each scene--details and vibrant color appear with every stroke! Then let the page dry to erase the pictures and fill it in again and again. The chunky-sized water pen is easy for kids...


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Melissa & Doug Learning Mats

Melissa & Doug Learning Mats

$ 3.99

Turn practice, practice, practice into fun, fun, fun with these double-sided learning mats that reinforce important skills. The mats present visually guided techniques to master these educational building blocks with colorful graphics. We also have Learning Mats and Crayons bundles available!


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Melissa & Doug Reusable Sticker Pad

Melissa & Doug Reusable Sticker Pad

$ 4.99

Fill five glossy backgrounds with cling-style stickers - then move the stickers to change the scene! Five scenes to fill and 150 to 280 stickers in each pad! Endlessly reusable, kids can create new stories every time! 14"x11" Ages 3+


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Melissa & Doug Puffy Sticker Play Set

Melissa & Doug Puffy Sticker Play Set

$ 4.99

Enjoy endless animal adventures with dozens of wild creatures! This reusable puffy sticker set includes a sturdy double-sided, fold-out background panel, plus 42 puffy stickers. Easy to place, layer, and reposition, the reusable stickers make it easy to tell a story of safari adventure. Simply place the puffy stickers on the board, then chang...


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Melissa & Doug Magicolor - On the Go Coloring Pad

Melissa & Doug Magicolor - On the Go Coloring Pad

$ 4.99

Our amazing Magicolor technology lets children pick a marker, fill a scene, and see colors magically appear on the page--all completely mess-free! Ink in the four included markers is invisible anywhere else but creates instant color on the 18 pages. As a bonus, the spiral-bound book's all-inclusive format comes with handy storage for the mar...


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Melissa & Doug Soft Activity Book

Melissa & Doug Soft Activity Book

$ 12.99

Can you find all the animal friends? Turn the crinkly flaps to build a face that matches--or create a silly creature all your own! This crinkling, lift-the-flap, mixed-up-animals cloth book from Melissa & Doug K's Kids is durably constructed to last through story time, playtime, and the washing machine, too!


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Melissa & Doug ColorBlast! On The Go Travel Activity

Melissa & Doug ColorBlast! On The Go Travel Activity

$ 4.99

Use the "Magic" pen to color in the picture, and see vibrant colors, details, and patterns appear! Each page of the kids' activity book features a lively artwork to complete and a seek-and-find activity, too. Makes a great travel toy.


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Melissa & Doug Learning Mat Crayons

Melissa & Doug Learning Mat Crayons

$ 1.99

Design, draw and color on learning mats or other non-porous surfaces then, wipe off and begin again! The color-coded crayon holders are easy to grasp and easy to slide the crayons up to draw and down to store. Item # 4279


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Melissa & Doug Lets Play House! Dust, Sweep, & Mop

Melissa & Doug Lets Play House! Dust, Sweep, & Mop

$ 29.99

This six-piece play set gives kids all the housekeeping tools they need to keep it clean! Sized just for kids and built to last, the broom, mop, duster, dust pan, and hand brush are comfortable to use and easy to store--just hang them from the sturdy cords onto the included stand for neat, compact storage. (The dust pan can also snap onto any ...


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Melissa & Doug Hand Puppets

Melissa & Doug Hand Puppets

$ 19.99

Farm FriendsThis four-piece hand-puppet set makes it easy for kids and caregivers to role-play together! Four simple glove puppets in a coordinated theme can act out a scene together, or be used separately for simple puppet play. Either way, they are great for developing motor skills, hand-eye coordination, communication skills, self-confi...


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Melissa & Doug My First Paint with Water

Melissa & Doug My First Paint with Water

$ 4.99

This special all-inclusive art pad is perfect for the beginning painter! With a cup of water and the included paintbrush, kids can get instant rewards--with no messy paint spills! Simply remove a page from the pad, dip the paintbrush into a container of water, and use the damp brush to blend a patterned area. As kids brush, the colors in the pa...


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Melissa & Doug Wooden Latches Board

Melissa & Doug Wooden Latches Board

$ 24.99

Undo a lock or latch, swing open the numbered door and count on finding fun when the picture beneath is revealed on this wooden play board and educational toy! Build fine motor skills while learning colors, numbers, animals and more!   Product: 15.7" H x 11.6" W x 0.4" L 2.5 lbs Package: 15.5" x 11.5" x 1.25" 2.9 lbs


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Melissa & Doug Bunny Hops

Stuffed Animal

$ 3.50
Melissa & Doug Bunny Hops

Melissa & Doug Bunny Hops

$ 3.50

These darling realistic bunny babies will be treasured season after season. This product is easy to use and easy to install. This product is made of high quality material.


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Melissa and Doug Mini Kite

Melissa and Doug Mini Kite

$ 4.99

Description Let imagination and wonder take flight with this assortment of Mini Kites! These colorful kites are easy to assemble, launch and fly. Stitched, reinforced seams, heavy duty rip-stop fabric, and flexible fiberglass struts help the kites hold up to countless hours of flying time. Eye-catching streaming tails add to the dramatic sight ...


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Melissa & Doug Paint with Water

Melissa & Doug Paint with Water

$ 4.99

A special paint palette is embedded right in the pages of this all-inclusive paint-with-water kids' art activity. With a cup of water and the included paintbrush, beginning painters can get instant rewards--with no messy paint spills! Children love to see the scenes come to life as the outlines are filled with color!


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Melissa & Doug Created By Me Wooden Craft Kit

Melissa & Doug Created By Me Wooden Craft Kit

$ 4.99

Plane- Get ready to jet off for aerial adventures with this easy-to-assemble wooden plane model. Includes wooden plane, wheels, axle, paint, paintbrush, glue, and aviation-themed stickers so young pilots' creativity can fly high! Plane measures approximately 4" long. Item # 9518 Race Car- Kids can fill their need for speed with this cool craft k...


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Melissa & Doug Hungry Pelican Learning Toy

Melissa & Doug Hungry Pelican Learning Toy

$ 24.99

This cuddly plush pelican has an empty belly . . . and a big appetite for fun! Young children can open the pelican's big bill (which squeaks when squeezed!) to drop four mini plush animals into his open mouth. Then the crinkly shrimp, squeaking octopus, and rattling fish and crab drop right into the bird's big belly! A peek-in, reach-in window o...


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Melissa & Doug Pull Back Soft Vehicles

Melissa & Doug Pull Back Soft Vehicles

$ 24.99

Wheel them back to get new skills speeding ahead! The "rev up" mechanism inside each of these four cars and trucks makes it easy for babies and toddlers to get big acceleration with just a little input: Pull back one of the soft vehicles--then release to see it zoom off across the floor! The action of grasping and pulling back is great...


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Melissa & Doug Secret Decoder

Melissa & Doug Secret Decoder

$ 4.99

Use the decoder wheel to solve the mystery . . . then turn the page for a whole new challenge! This exciting spy activity book has 18 pages of codes to crack and whodunits to solve. A few turns of the included decoder wheel--bound right into the book and visible from every page--will help young detectives complete each challenge as they put thei...


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Melissa & Doug On the Go Scratch Art: Color-Reveal Pad

Melissa & Doug On the Go Scratch Art: Color-Reveal Pad

$ 4.99

All-inclusive and self-storing, this compact color-reveal Scratch Art book brings the fun anywhere kids may go. With the included wooden stylus, children can etch within the lines to reveal 12 scenes; by adding patterns and details, they can make each picture uniquely their own! Each set comes with built-in storage for the included stylus. Ite...


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Melissa & Doug Buggy Bug House

Melissa & Doug Buggy Bug House

$ 9.99

Children will enjoy observing bugs and insects in this eye-popping bug house, featuring the ever-friendly Giddy Buggy character. Made from lightweight molded plastic and wire mesh, it has an easy-access bug-faced door, a sturdy handle and lots of ventilation. The Giddy Buggy Bug House is designed to encourage kids three and older and families to...


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Melissa & Doug Puffy Sticker Activity Books

Melissa & Doug Puffy Sticker Activity Books

$ 6.99

Pet Place- This 10 page sticker book provides hours of fun entertainment for your pet lover! Comes with 115 reusable puffy stickers to place in 10 pages of scene settings for lots of story-telling activity. From dogs and cats to bouncy bunnies and slithering snakes, all kinds of cute critters are ready to play at Pet Place! Layer the reusable st...


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Melissa & Doug Mess Free Glitter

Melissa & Doug Mess Free Glitter

$ 4.99

Get the look and feel of real glitter without the mess! Just peal away the shapes to reveal a sticky layer beneath. Then press on a litter sheet to transfer textured glitter onto your project! Exclusive patented technology.Each includes 5 glitter sheets  8.25x11.5Ages 5+  


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Melissa & Doug Musical Farmyard Cube Learning Toy

Melissa & Doug Musical Farmyard Cube Learning Toy

$ 19.99

This "farmyard" is full of noisy animals and compact enough to take anywhere! Four animals sound off with their animal songs and play a lively melody when their noses are pressed. Or babies can grasp the padded handle and bump the block against the floor to start the sounds! This feature-filled activity cube also boasts a sturdy textured ring, k...


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Melissa & Doug Catch & Count Fishing Game
Melissa & Doug Catch & Count Fishing Game

Melissa & Doug Catch & Count Fishing Game

$ 24.99

Catch some laughs and learning with this wooden magnetic play set--complete with working wind-up reel! The 10 magnetic fish are numbered and patterned to enrich matching, sorting, and counting activities, and two wooden rods make collecting them a blast! Kids can use the spinner to play as a game, or just have fun collecting the pieces over a...


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Melissa & Doug 2-in-1 Talking Ball Learning Toy
Melissa & Doug 2-in-1 Talking Ball Learning Toy

Melissa & Doug 2-in-1 Talking Ball Learning Toy

$ 16.99

Toss it back and forth to hear this amazing ball say the ABCs or count to 10! Just flip a switch to select the mode you prefer, then turn the reversible fabric panels to highlight counting quantities, alphabet artwork, and bright colors and patterns. Designed to delight kids of any age, the pleasantly noisy ball is perfect for indoor tossing, ca...


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Melissa & Doug Fill and Spill Toddler Toy

Melissa & Doug Fill and Spill Toddler Toy

$ 24.99

Sports Bag- This toddler-sized sports bag comes packed with a plush soccer ball, baseball, football and basketball. Each of the four balls rattle, jingle or crinkle, and store away neatly in a child-safe plastic bag. The bright colors, textures and sounds are a hit with young children; the sports themes win points with their sports-fan parent...


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Melissa & Doug My First Sidewalk Chalk Set

Melissa & Doug My First Sidewalk Chalk Set

$ 4.99

Four sturdy chalk sticks and four durable chalk holders come in this multicolor first chalk set. Adjustable plastic holders have a ridged ball end that's easy for beginners to grip as well as a textured band to encourage emerging tripod grasp, so it's great for all ages and abilities. The handy holders also help keep chalk dust off of hands no m...


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Melissa & Doug Rainbow Stacker Classic Toy
Melissa & Doug Rainbow Stacker Classic Toy

Melissa & Doug Rainbow Stacker Classic Toy

$ 7.99

Talk about a classic childhood toy! All the colors of the rainbow are represented by these eight smooth, easy-grasp wooden pieces. Stack them on the solid-wood base, designed with rocking edges for safe and intriguing play. Extension Activities: More Ways to Play and Learn: Ask the child to stack the rings on the rod, including the ball on top....


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Melissa & Doug Basic Skills Board

Melissa & Doug Basic Skills Board

$ 19.99

This wooden bear is always smiling, but he's happiest when fully dressed! Getting dressed won't be such a puzzle once zipping, buckling, snapping, lacing and tying, and other dressing skills are mastered. Each skill is contained on a separate, wooden puzzle piece for easy practice. Develop fine motor and life skills with this great activity. Ite...


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Melissa & Doug Smarty Pants Cards

Melissa & Doug Smarty Pants Cards

$ 12.99

Preschool: Smarty Pants Preschool cards let young kids load up on new facts and fun with a deck of educational games and activities just for them! The cards are colorful, creative and packed with illustrated activities, including picture puzzles, math challenges, tongue-twisters, mazes, seek-and-find pictures and much more. Each card set is thou...


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Melissa & Doug Bubble Bucket
Melissa & Doug Bubble Bucket

Melissa & Doug Bubble Bucket

$ 12.99

This bucket of fun has everything you need for a bubblicious time, and the sturdy handle makes it easy to take the fun with you. All the ladybugs will want to "fly away" with all the fabulous bubbles you (and two friends!) can create! Set includes 8oz bottle of bubble solution. Item # 6140


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Melissa & Doug Band-in-a-Box - Clap! Clang! Tap!

Melissa & Doug Band-in-a-Box - Clap! Clang! Tap!

$ 24.99

Band in a Box musical instrument set has everything preschoolers need to form a kids' marching band, launch a solo career, or just enjoy exploring music and sounds! The set includes a tambourine, cymbals, maracas, clacker, tone blocks, and a triangle, plus a sturdy wooden storage crate. Strike up the band and spark a lifelong love of music with ...


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Melissa & Doug Scratch Art Boards

Melissa & Doug Scratch Art Boards

$ 4.99

Sea Life-These four-sheet activity kits offer creative play and learning, too! Trace the sea-animal shapes with the stencil and fill them in with your own designs to create holographic creatures. Then check out the included fun facts to learn about the fish and mammals who live in the sea. Includes 2 silver holographic and 2 multicolor holograph...


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Melissa & Doug Bowling Friends

Melissa & Doug Bowling Friends

$ 24.99

This preschool-friendly bowling set has soft plastic components that are easy to lift, easy to maneuver, and so much fun to knock down! Six unique character pins feature bright colors, raised textures, and sweet facial expressions to encourage little bowlers. Set them up indoors and out--young children will have a blast finding new ways to...


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Melissa & Doug Meadow Medley Calf

Stuffed Animal

$ 12.99
Melissa & Doug Meadow Medley Calf

Melissa & Doug Meadow Medley Calf

$ 12.99

From its smiling face to its tufted tail, this eight inch baby cow is stuffed with personality. Gently squeeze its belly to make it moo. With a jaunty red gingham bow, this cuddly calf will win friends in the barnyard and beyond! Item # 7403 Do not leave in crib unattended


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Melissa & Doug Activity Pad

Learning

$ 4.99
Melissa & Doug Activity Pad

Melissa & Doug Activity Pad

$ 4.99

Alphabet Activity Pad: More than just a sticker pad, this activity book features 20 pages of alphabet activities for kids four and older. Kids can color in letter-themed pictures, Match stickers to letters and pictures, and learn the alphabet by tracing and writing both uppercase and lowercase letters! There are more than 250 stickers to fill th...


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Melissa & Doug Pound and Roll Tower

Melissa & Doug Pound and Roll Tower

$ 19.99

We've taken the classic pounding toy to new heights! Knock the four brightly colored balls through the holes, then watch and listen as they roll down the ramps. Sturdy wooden hammer included. Item # 3559


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Melissa & Doug On the Go Craft Activity Sets

Melissa & Doug On the Go Craft Activity Sets

$ 6.99

Friend Ship Bracelets- From simple knots to tricky patterns, this activity set guides kids through more than 10 cool friendship bracelets! Organized from beginner to advanced, a full-color illustrated booklet gives step-by-step instructions on each style, including variations and helpful hints. The range of styles lets junior crafters progress a...


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Melissa & Doug Mine to Love - Baby Doll

Melissa & Doug Mine to Love - Baby Doll

$ 24.99

Jenna - is the ideal, sweet smelling, first-born baby doll. Even the youngest mommy will love her adorable face and soft, cuddly body (and real moms will love her wipe-clean arms and legs!). She has molded plastic hair and is "pretty in pink" from head to toe, in a removable smocked outfit and matching cap. Her blue eyes open and close, and she ...


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Melissa & Doug Lets Play House! Spray, Squirt & Squeegee

Melissa & Doug Lets Play House! Spray, Squirt & Squeegee

$ 19.99

Part of playing house is keeping things sparkling clean! This pretend play cleaning set lets kids spray, squirt, squeegee, scour, and scrub using either real water or their imaginations. The spray bottle, scouring powder can, and soap bottle can be filled with water, making it perfect as a bath toy. The nine-piece set also includes supplies to k...


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Melissa & Doug Design-Your-Own Headbands

Melissa & Doug Design-Your-Own Headbands

$ 4.99

For girls exploring their stylish sides or just looking for the world's cutest way to hold their hair back, this all-inclusive craft set is the perfect way to customize two cute headbands! Over 50 shimmering gel stickers and sparkling glitter stickers are included to make each one unique. Kids simply choose a headband cover, add stickers, and ...


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Melissa & Doug Design-Your-Own Bracelets

Melissa & Doug Design-Your-Own Bracelets

$ 4.99

This exciting fashion activity set and bracelet craft kit lets kids make their own accessories to wear and share! The set includes four two-sided kids' bracelets, with a different shimmering color on each side. Just add the included sparkle-gem and glitter stickers to fill each one with flowers, hearts, butterflies, stars, loops, and swirls. Mak...


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Melissa & Doug Wooden Animal Magnets
Melissa & Doug Wooden Animal Magnets

Melissa & Doug Wooden Animal Magnets

$ 11.99

Everyone is attracted to these magnetic animals! Twenty favorite wild and domesticated animals in a compact wooden case are waiting to play. Contains small parts.  Dimensions: 8" x 5.5" x 2"


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Melissa & Doug Triangular Crayon Set

Melissa & Doug Triangular Crayon Set

$ 3.99

Designed to please every princess you know, this lovely, tiara-style carrying case is filled with 12 non-roll crayons. The triangular crayons are comfortable to hold, and help develop the preferred grip for writing skills, all while Her Royal Highness beautifies her world with her colorful drawings and designs. All the crayons store neatly in th...


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Melissa & Doug Take-Along Shape Sorter

Melissa & Doug Take-Along Shape Sorter

$ 19.99

More than a shape sorter--this is an on-the-go activity center! Using nine plastic shapes and the padded carrying case, children can lift crinkly flaps, identify the pictures, match the shapes, and drop the textured blocks through the sorter . . . then pull the plush dog around the edge to unzip the case and start it all again! The bab...


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Melissa & Doug Suspend Junior Balance Game

Melissa & Doug Suspend Junior Balance Game

$ 16.99

Building on the tremendous success of Suspend, the new Junior version brings this blockbuster balance game to younger kids with brighter colors, lighter pieces, and a brand-new spinner. Game play is easy: Simply set up the frame, spin the spinner, and balance the color-coded pieces to create an incredible hanging structure. Race against your o...


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Melissa & Doug On the Go- Write on Wipe off Activity Games Pad

Melissa & Doug On the Go- Write on Wipe off Activity Games Pad

$ 4.99

Take fun on the go with this "re-markable" take-anywhere book of dry-erase marker games! Choose from 17 different word, number and picture games for one or two players, including classics like hangman and I-spy, as well as games that are sure to become new favorite challenges. Two included dry-erase markers with built-in eraser caps store conven...


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